Announced at Cannes Lions 2026

Klassy and
Lamar Jackson

Two-time NFL MVP Lamar Jackson is partnering with Klassy to reimagine how the next generation learns — culturally relevant, immersive, and built to motivate. A shared belief that greatness comes from doing things your own way.

Now in beta K-12 ready Early access open
Lamar Jackson as a Klassy character — varsity jacket with the K crest, holding a football
Official Partner · 2× NFL MVP
Why Lamar

A partnership built on a shared belief

Lamar Jackson reached the top by trusting his own instincts and refusing to fit a mold. Klassy is built for students who learn the same way — curious, capable, and motivated when learning reflects who they are.

Excellence, your way

Lamar redefined what greatness looks like by doing it differently. Klassy meets every student where they are and helps them master concepts on their own terms.

Culture as a superpower

When students see themselves in their learning, motivation follows. Klassy turns academics into culturally rich stories, games, and worlds students actually care about.

Built for what's next

This collaboration is about more than a name — it's a commitment to giving the next generation learning experiences that feel motivating, modern, and made for them.

I just want to inspire you guys. Whatever your dreams are, whatever you want to be in life, you can be it.

Lamar Jackson

Currently in beta

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Join the waitlist for early access, and be part of the launch we announced with Lamar Jackson at Cannes Lions 2026.

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Press & partnership enquiries: partnerships@klassylearning.com